Айдентика
Fruit wines
logo
- Scope
- Identity, Naming, Packaging
Client
Client
Our Task
Дизайн логотипа для серии фруктовых вин торговой марки "Чио Сан"
Disciplines
Айдентика
Noble heritage — referencing European ceramic and cartographic traditions to signal provenance and craft.
Authenticity · Craft · Heritage · Distinction
Confident, understated, with a sense of tradition. Speaks with authority, not volume.
Noble by nature.
Noble — a direct, one-word name that signals premium positioning. Derived from the concept of noble heritage and noble ingredients.
Typography
The primary typeface is a transitional serif, chosen for its historical resonance with 18th-century European printing — connecting the visual system to the product's heritage. Secondary type is a restrained geometric sans for functional information and ingredient lists.
Text.
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