Fruit wines logo
Айдентика

Fruit wines
logo

Scope
Identity, Naming, Packaging
Client

Client

Our Task

Дизайн логотипа для серии фруктовых вин торговой марки "Чио Сан"

Disciplines

Айдентика

Noble heritage — referencing European ceramic and cartographic traditions to signal provenance and craft.

Authenticity · Craft · Heritage · Distinction

Confident, understated, with a sense of tradition. Speaks with authority, not volume.

Noble by nature.

N
Name

Noble — a direct, one-word name that signals premium positioning. Derived from the concept of noble heritage and noble ingredients.

Noble — selected for directness and pan-European readability.
Provenance — too literal, lacked shelf presence.
Cérami — too abstract, required explanation.
Typography

The primary typeface is a transitional serif, chosen for its historical resonance with 18th-century European printing — connecting the visual system to the product's heritage. Secondary type is a restrained geometric sans for functional information and ingredient lists.

Text.
Related Project

Nordisk Kaffebar