About Expert

Mojca Lozar

Brand Director

15 years of global and regional experience in marketing, brand, category and portfolio management, as well as brand strategy with major FMCG and hospitality companies. Expertise in: - Brand strategy - Proposition development and NPD - End-to-end experience definition and design - Service development and execution - Brand and portfolio management - Franchise business model - Full marketing mix (ATL, BTL incl. CRM, trial-building programmes, and point-of-market-entry programmes) - Working across multi-country setups in matrix organisations - Career coaching

About Consultation

Learn about brand identity, design, and launch

This mentoring program is aimed at:

  • Everyone with basic brand management knowledge but would like to learn more about branding.
  • Everyone with good branding foundations but would like a soundingboard on what to specalise in.
  • Everyone looking to see what a brand job in hospitality or FMCG industry entails.
  • Everyone who is already working on a concrete branding project and would like feedback, e.g. designing your brand.

Overall, I can help you work through brand thinking in two different industries:


  • Brand strategy (including brand development and brand launch)
  • New product development and piloting
  • Portfolio management


  • End-to-end experience definition and design
  • Brand strategy (including brand development and brand launch)
  • Service development and execution
  • Franchise business model

Once you're happy you have reached your objectives, we can discuss next steps or an endorsement of your newly-obtained skill-set.

Consultation Language

English - Slovenian

Expected Prerequisites

  • Clear vision
  • Work ethic

Mojca Lozar’s services