15 years of global and regional experience in marketing, brand, category and portfolio management, as well as brand strategy with major FMCG and hospitality companies. Expertise in: - Brand strategy - Proposition development and NPD - End-to-end experience definition and design - Service development and execution - Brand and portfolio management - Franchise business model - Full marketing mix (ATL, BTL incl. CRM, trial-building programmes, and point-of-market-entry programmes) - Working across multi-country setups in matrix organisations - Career coaching
This mentoring program is aimed at:
Overall, I can help you work through brand thinking in two different industries:
Once you're happy you have reached your objectives, we can discuss next steps or an endorsement of your newly-obtained skill-set.