About Expert

Mojca Lozar

Brand Director

15 years of global and regional experience in marketing, brand, category and portfolio management, as well as brand strategy with major FMCG and hospitality companies. Expertise in: - Brand strategy - Proposition development and NPD - End-to-end experience definition and design - Service development and execution - Brand and portfolio management - Franchise business model - Full marketing mix (ATL, BTL incl. CRM, trial-building programmes, and point-of-market-entry programmes) - Working across multi-country setups in matrix organisations - Career coaching

About Consultation

Guidance on your marketing strategy and plan

This mentoring program is aimed at:

  • Everyone with basic marketing knowledge but would like to learn more about how to define marketing strategy.
  • Everyone with good marketing foundations but would like a soundingboard on what to specalise in.
  • Everyone looking to see what marketing job in hospitality or FMCG industry entails.
  • Everyone who already has a draft marketing plan in place and would like feedback.


Overall, we will go through:

  • How to do a competitive analysis
  • How to define your target audience
  • How to ensure you cover the channels where your target audience is ("when and where relevant")
  • Importance of KPIs

Once you're happy you have reached your objectives, we can discuss next steps or an endorsement of your newly-obtained skill-set.

Consultation Language

English - Slovenian

Expected Prerequisites

  • Clear vision
  • Work ethic

Mojca Lozar’s services